Professor Longo's Story
A professor with extensive knowledge and elite industry experience, John Longo reflects the immense talent of the Rutgers Business School faculty.
The Chief Investment Officer and Portfolio Manager for Beacon Investment Advisory Services, a registered investment advisor with $2.5 billion under management, Longo recently published a new series, The Art of Investing: Lessons from History’s Greatest Traders, in association with The Great Courses.
The publication details the backgrounds and investment strategies of 30 of the greatest investors and traders who ever lived.
Longo, who works in the Finance & Economics Department, suggests your strategy should be related to your personality, skill set, risk tolerance, and resources.
“The best way to learn about the financial markets is by investing your own capital,” Longo said. “The second-best way is to learn about what successful investors do, and that is the purpose of this course.”
Prior to his book launch, Longo regularly provided guidance to groups of Rutgers students that competed in the New York Society of Security Analysts (NYSSA) Global Investment Research Challenge®.
In 2011, RU’s Longo-led team beat out Yale and New York University to win the regional competition before finishing second out of 500 universities worldwide in the global initiative. As an added bonus, the students earned a meeting with billionaire investor and philanthropist Warren Buffett.
“I know that the best students at Rutgers can compete with the best students anywhere,” Longo said. “Out of 500 top schools, including schools like Wharton and M.I.T., to finish as runner-up is a great testament to Rutgers students.”