Bachelor of Science


Rutgers Business School - New Brunswick

About Marketing

Are you fascinated by brand management, public relations, advertising, sales, and how to move products or services from concepts to customers? Do you enjoy creating and guiding messaging for organizations? If yes, our marketing major might just be for you! Marketing is a broad area with many career opportunities. Our program provides high-quality education for marketing majors at an affordable cost and allows students to access the exciting job market in the New York, New Jersey and Connecticut tri-state area. You'll develop skills that will allow you to preform different marketing roles and work closely and effectively with other business functions. With courses ranging from traditional marketing analytics and research to the new rules of digital marketing and consumer behavior, you'll graduate with a solid foundation in marketing.